🇩🇰 All Gravy funding news – Danish startup All Gravy secures $2.9 million in funding

Frontline industries are facing challenges like high labor costs, employee turnover, and outdated technology. All Gravy believes that Gen Z, who are used to AI in everyday tasks like homework or planning vacations, expects the same kind of support at work. However, they often find outdated systems and training methods instead.

Jonatan Rasmussen, CEO and co-founder of All Gravy said, “It’s insane that in 2025, we’re still forcing employees to download seven (terrible) apps just to pour a pint, Gen Z is used to TikTok, Instagram, and ChatGPT, but when they enter the workforce, they’re met with outdated pen and paper in restaurants and retail stores. We’re building tech that augments human intelligence, by developing and training it on the specific issues that arise at each individual customer and adapting to the needs of the employees.”

All Gravy is an all-in-one app for employees that helps retailers and restaurants improve communication, operations, and training. Founded in 2020 by Jonatan Mark Rasmussen and Kristian Lundager, All Gravy is based in Copenhagen and has tripled its revenue in the last year. It is now used in over 1000 shops and restaurants worldwide.

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The app gathers data from all parts of a business and uses AI to boost productivity and help make better decisions.

The All Gravy AI assistant provides frontline workers with a patient and experienced helper. Over time, the AI learns from the business data and also helps managers by offering advice, helping them become better leaders.

Scale Capital and Moonfire Ventures led the funding, with support from investors like Alexander Aghassipour (co-founder of Zendesk), Jeppe Rindom (co-founder of Pleo), and Fredrik Hjelm (co-founder of Voi).

Mattias Ljungman, Partner at Moonfire, says: “We back companies that don’t just enhance existing solutions but fundamentally reshape industries. All Gravy is doing exactly that for frontline work. Their early traction isn’t just impressive – it’s proof that AI-driven solutions are setting a new standard for the future of work.”

Judith Schrader, Investor at Scale Capital, adds: “Frontline work is one of the last major industries yet to be transformed by AI. Jonatan and his team have built something that’s already making a real impact, and we believe they have the potential to define this category.”

With new funding, All Gravy is expanding in the UK, bringing AI-powered tools to businesses that want to improve team engagement and retention.

About All Gravy

All Gravy is an all-in-one app for frontline workers in the hospitality industry, aiming to make service jobs more enjoyable. Employees like using All Gravy because it offers everything they need in one place—contacts, handbooks, training, colleagues, chats, calls, events, and more!

Originally published on 28 March by All Gravy.

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