🇮🇸 Frumtak leads $1M pre-seed in Heima to bring families to the age of AI powered productivity

We’re thrilled to share our investment in Heima which just closed a $1M investment to bring families to the age of AI powered productivity. While we’re all custom to using a suite of tools and tricks to improve our productivity at work, managing the ever-growing complexities of running a modern-day family and a home remains a messy, complex, and manual process often creating friction within families. We believe Heima is here to change that.

They say AI is coming for our jobs – Heima is on a mission to make sure it takes our household management and mental load too

Running a family and a household has never been more complicated with more complex family patterns, added caregiving of aging grandparents and busier kids’ schedules than ever before. It used to take a village. Now it takes a calendar, five to-do lists, and a group chat. Over the last 20 years productivity has become a workplace standard, and Heima is here to make it a household standard too. The Heima app helps families collaborate better on household chores and mental load using automation and gamification.

With this new investment Heima will be adding an AI assistant specifically designed for families to tackle the complexity of household management and mental load while motivating the whole family to participate actively and at their own initiative at home. This addition will place Heima at the forefront of AI powered productivity for families.

Heima is concurrently launching a new brand and two highly anticipated features, a reward shop where kids can trade in the points they collect in the app for prenegotiated rewards and quality approval for parents to check their kid’s work.

Go Heima!

Originally published on 27 March by Frumtak.

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