RAISE YOUR PROFILE
We can connect you to audiences of international professionals traveling and doing business in the Arctic.
Our audience has a uniquely international lifestyle. Some live, work or study in the rapidly changing Far North. Others are actively researching or doing business in the Arctic region. And some are adventurous travelers, preparing to visit the region for the first time.
What connects them is the spirit of adventure, a desire to understand the forces that are driving change in the region, and a curiosity of wanting to know more.
To help you successfully reach our unique audience Arctic Studios offers a wide-ranging portfolio; from partnered content to targeted banner ads and much more.
OUR AUDIENCE
PARTNERED CONTENT
BANNER ADVERTISING
OUR AWARD WINNING WORK
OUR AUDIENCE
Our audience is unlike any other.
Our readers around the globe form an interconnected Arctic network.
Arctic Today has a growing readership in all of the countries directly bordering on the Arctic Circle, including Canada, Greenland, Finland, Iceland, Norway, Sweden, and the U.S., as well as many “near-Arctic” nations with trade and other interests in the Far North. These include China, France, Germany, India, Italy, Japan, the Netherlands, Poland, Republic of Korea, Singapore, Spain, Switzerland, and the U.K.
Our readers are highly engaged
Our weekly newsletter has more than 20,000 active subscribers
A robust open rate of 15% and a click-through rate of 1.5% (Mailchimp)
We have even more followers on social media, including Facebook, Instagram, X, and LinkedIn.
Our readers wield influence
People who read Arctic Today include those in leadership roles in government, academia and conservation, and industries including travel, energy and defense. They work in the White House, for state governments, NATO, universities and leading companies in businesses ranging from fishing to energy to travel to shipping.
Readers trust us as a leading news source on the Arctic
Partnered Content
Our Arctic Studios team will help you to craft a message that resonates with readers in a tone of voice that they know and trust. This may include:
1. Sponsored Articles
- Full-length articles that are paid for by a business or organization and written in a style familiar to Arctic Today readers. They provide valuable information while promoting the partner’s products, services or reputation.
Example: The travel section of the newsletter featuring an article about the benefits of a specific type of supplement for travelers, written by a nutritionist but sponsored by a supplement company.
2. Banner Ads
- Visual advertisements placed in the newsletter layout. These can be static images, GIFs, or even interactive elements.
Example: A banner ad for a travel agency or research institute at the top or bottom of a newsletter.
3. White Paper Spotlights
- Sections within the newsletter that highlight a specific product or service, often including a description, benefits, and a call to action.
Example: A “Product or Topic of the Month” section that showcases a new Arctic-focused gadget with a link to purchase it.
4. Partnered Newsletter Sections
- Dedicated sections of the newsletter that are entirely sponsored by a brand, which may include multiple products or services.
Example: A travel newsletter with a “Travel Deals” section sponsored by an airline, featuring discounted flights and packages.
5. Email Opportunities
- A brand sponsors an entire issue of the newsletter, often leading to a more immersive experience where the brand’s messaging dominates the content.
Example: A lifestyle newsletter that is fully branded with a particular fashion label, including articles, images, and promotions related to that brand.
6. Affiliate Links
- Links embedded in the newsletter that lead to products or services. The newsletter publisher earns a commission for any sales generated through those links.
Example: A beauty newsletter recommending specific skincare products with links to purchase them on affiliate sites.
7. Promotional Offers
- Special discounts or offers presented in the newsletter, often in collaboration with a sponsor.
Example: A discount code for cruise line or air fare.
8. Surveys and Polls
- Surveys or polls sponsored by a brand that may offer incentives for participation, often found in newsletters targeting specific demographics.
Example: A financial newsletter inviting readers to participate in a survey about investment habits, sponsored by a financial services company
WHY SHOULD YOU USE PARTNERED CONTENT?
- Increased exposure: partnered content ads are viewed 52% more frequently than banner ads.
- Better storytelling and thought-leadership integration.
- Potential reach is greater to suitable audiences: the world’s largest reach of international professionals living abroad.
- Adblock friendly, complimentary to other ads.
- Provides long tail exposure and SEO.
OUR PROCESS
BANNERS, VIDEO AND INTERACTIVE SOLUTIONS
To enhance your campaign, your marketing teams can consider:
- Tactical banner advertising
- Targeted social media
- Branded video
- Podcasts
- Surveys/Quizzes
