🇩🇰 EasyTranslate acquires Danish translation agency World Translation

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The acquisition of World Translation by EasyTranslate marks a milestone in EasyTranslate’s strategy to become the market-leading company for translation technology and services. EasyTranslate is supported in this transaction by its financial and strategic partner Pride Capital Partners.

The fact that the two companies join forces is driven by more than just business growth: it’s about advancing its mission to change translations forever by providing clients with the best service by combining the best of AI and humans in one solution.

HumanAI, EasyTranslate’s innovative technology, integrates the efficiency and speed of AI with the consistency and quality of human expertise. By automating repetitive tasks and optimising translation workflows, HumanAI significantly reduces turnaround times while ensuring that the cultural nuances and context that only human linguists can provide are never lost.


For customers, this means faster, more reliable translations that maintain the high standards of accuracy and relevance necessary for global communication.

About The Acquisition:

  • Mission-driven expansion: The acquisition aligns with EasyTranslate’s mission to forever change translations by combining the best of AI and humans, ensuring unparalleled quality and efficiency

  • Enhanced technical capabilities: World Translation’s deep experience in technical translations complements EasyTranslate’s technological advancements, broadening the range and depth of services offered to clients

  • Strengthened market position: By integrating World Translation’s traditional expertise with HumanAI, EasyTranslate strengthens its leadership in the industry, offering a unique blend of innovation and proven quality.

What EasyTranslate Gains:

  • Established team: World Translation’s team of 28 full-time employees will bring valuable expertise and experience to the language industry

  • Expanded client Base: With the integration of World Translation, EasyTranslate can expand its SaaS and e-commerce customer base into new verticals, allowing the combined group to generate more than €10 million in revenue, creating a stronger foundation for future growth.

  • Technical expertise: Leverage World Translation’s deep market knowledge and many years of experience and deep knowledge within technical translations

“As we continue to push the boundaries of what’s possible in the translation industry, this acquisition represents a key step in our mission to combine the best of AI and human expertise. World Translation’s commitment to quality and deep understanding of client needs aligns perfectly with our vision. By joining forces, we’re not only enhancing our technological capabilities but also ensuring that the human touch remains central to everything we do. Together, we’re setting a new standard for the future of translation.” — Frederik, CEO of EasyTranslate

What World Translation Gains:

  • Advanced technology: Integration of EasyTranslate’s HumanAI technology enhancing its service offerings

  • Increased efficiency: Access to automated LangOps platform to streamline and scale operations

  • Future-ready growth: Support in transitioning from traditional methods to an AI-human hybrid service model.

“Over the years, many of our employees have raised questions about how the rise of AI would shape our company and the industry. When I began discussions with Frederik, it became clear that EasyTranslate’s mission to keep humans at the heart of the translation process while leveraging AI was exactly the approach we needed. This partnership feels like the perfect synergy, allowing us to embrace the future of translation without losing the human touch that defines our work.” — Ib Brandt Jørgensen, CEO of World Translation

Management teams from both sides look forward to joining forces, sharing best practices and ultimately improving the quality of translations for customers on both ends. The customer-centric approach of World Translation combined with the scalability of HumanAI technology by EasyTranslate makes a great foundation for becoming the market leading Translation Technology company in Europe.

Originally published on 9 September by Easy Translate.

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